{"id":23469,"date":"2026-02-24T06:03:19","date_gmt":"2026-02-24T11:03:19","guid":{"rendered":"https:\/\/happisoft.ca\/?post_type=cpt_portfolio&#038;p=23469"},"modified":"2026-03-10T10:32:44","modified_gmt":"2026-03-10T14:32:44","slug":"branding","status":"publish","type":"cpt_portfolio","link":"https:\/\/happisoft.ca\/fr\/portfolio\/branding\/","title":{"rendered":"Branding of the OTCMD"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Happisoft developed the brand identity for OTCMD, creating a visual system designed to reflect professionalism, credibility and clarity.<\/p>\n<p>The objective of this project was to design a clean and modern brand identity that strengthens recognition while ensuring consistency across digital and communication materials.<\/p>\n<p>The branding approach focused on building a strong visual foundation that supports the organization\u2019s positioning and communication.<\/p>\n<p>Scope of the project included:<\/p>\n<p>Logo design and brand concept<\/p>\n<p>Color palette development aligned with the brand\u2019s positioning<\/p>\n<p>Typography selection for a clear and professional appearance<\/p>\n<p>Visual identity elements for digital use<\/p>\n<p>Brand assets for marketing and communication materials<\/p>\n<p>The final identity provides OTCMD with a consistent and recognizable brand presence that can be applied across multiple platforms and media.<\/p>","protected":false},"author":3,"featured_media":23711,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[135,40],"class_list":["post-23469","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-content-social-media-management","cpt_portfolio_group-graphic-design"],"_links":{"self":[{"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/cpt_portfolio\/23469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/comments?post=23469"}],"version-history":[{"count":3,"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/cpt_portfolio\/23469\/revisions"}],"predecessor-version":[{"id":24480,"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/cpt_portfolio\/23469\/revisions\/24480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/media\/23711"}],"wp:attachment":[{"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/media?parent=23469"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/happisoft.ca\/fr\/wp-json\/wp\/v2\/cpt_portfolio_group?post=23469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}