Branding of the OTCMD
Description
Happisoft developed the brand identity for OTCMD, creating a visual system designed to reflect professionalism, credibility and clarity.
The objective of this project was to design a clean and modern brand identity that strengthens recognition while ensuring consistency across digital and communication materials.
The branding approach focused on building a strong visual foundation that supports the organization’s positioning and communication.
Scope of the project included:
Logo design and brand concept
Color palette development aligned with the brand’s positioning
Typography selection for a clear and professional appearance
Visual identity elements for digital use
Brand assets for marketing and communication materials
The final identity provides OTCMD with a consistent and recognizable brand presence that can be applied across multiple platforms and media.

